No matter what field you’re in, there’s always a preexisting idea of what success looks like. When someone or something comes along that doesn’t fit the mold and charts a new path, we call that disruption. It describes how a personal, athlete-led approach to representation set Rich Paul on a journey to becoming a CEO and revolutionary agent. Created for people just like Rich who overcame the impossible to chase their dreams, Rich Paul’s first collaborative project with New Balance features a range of sportswear staples to accompany the take on the 550. The Rich Paul Jacket combines tech fleece fabric and a modern, athletic fit with the neutral tones seen on the shoe, for a seamless blend of classic and modern.