IMUGI

Silky smooth electronic R&B duo. Navigating themes of belonging, culture and self-awareness through nonchalant, charismatic vocals over a haze of synth-driven production.

Episode 1 - A Dragon is Born


Imugi may represent a Korean serpent that's fallen from the sky whilst aiming for the heavens, but they’ve definitely landed on a good thing. Their sound is effortlessly smooth yet carries weight well beyond their years. Themes and motifs of cultural identity, sex, colour and creed run deep throughout their work. While lead singer Yery ruminates on what it means to be a woman of colour in this post-colonial country, Carl’s beats provide a sonic landscape which feels intimate yet expansive.

Behind the scenes

K2K

Producer, DJ and event promoter Katherine Anderson (K2K) burst onto the scene in 2015 after being picked to attend the Red Bull Music Academy. In the years following, she’s DJ’d countless festivals and clubs while producing and releasing some huge techno tracks.

EPISODE 2 - MUSIC MADE BETTER

A strong creative vision, high standards, and no corner-cutting are all essential to be able to pull off the ‘perfect’ music event. Her sharp attention to detail and continuous strive for perfection keeps K2K pushing the envelope with both her music and unique events that she curates. K2K has amassed a diverse following of open-minded music revellers who are striving to shift the societal norms that traditionally exist within the DJ and promoter space. Discover her journey and how she’s going beyond DJ’ing and producing to help create safer environments and communities for women, trans and non-binary people.

Behind the scenes

POETIK

As the son of a Samoan music legend, Poetik – also known as Ventry Parker – grew up with music on his mind. Bouncing from city to city, he soaked up experiences that cemented a powerful work ethic and deeper connection with his family.

PERSISTENCE RUNS IN THE FAMILY | EP 3: PART 1 - POETIK



As the son of a Samoan music legend, POETIK - also known as Ventry Parker - grew up with music on his mind. He had front row seats to his father’s career and saw what it takes to make it in the music industry. His lyrics and attitude are inspired by his diverse upbringing across multiple countries and cultures. POETIK's albums have all soared up the New Zealand charts and his raw raps have seen him establish a global fan base and music family.

Behind the scenes

DIRTY

When almost everyone in your family is signing record deals, headlining stadium shows, or directing TV commercials, it's only natural you'd find your own way to express your creativity. For Manu "Dirty" Walters, rap is the vessel that helped him unlock his identity and release his creative spark. From the embers of his first rap crew, Supervillains, a partnership spawned with producer Eden Jouaval (Eno) to form Eno x Dirty - a gritty and raw rap duo with a knack for telling candid stories of life in inner city Auckland.

IDENTITY RUNS IN THE FAMILY | EP 3: PART 2 – DIRTY



When almost everyone in your family is signing record deals, headlining stadium shows, or directing TV commercials, it's only natural you'd find your own way to express your creativity. For Manu "Dirty" Walters, rap is the vessel that helped him unlock his identity and release his creative spark. From the embers of his first rap crew, Supervillains, a partnership spawned with producer Eden Jouaval (Eno) to form Eno x Dirty - a gritty and raw rap duo with a knack for telling candid stories of life in inner city Auckland.

Behind the scenes

ANNABEL LIDDELL

As front-woman of Miss June, Annabel Liddell exudes a carefree charisma that has captivated audiences across the country. Thanks to a solid grounding from her mother and grandmother the punk-rocker has proven doubters wrong, by graduating from med school while also releasing a number of highly acclaimed albums.

EMPOWERMENT RUNS IN THE FAMILY | EP 3: PART 3 – ANNABEL LIDDELL



Tell Annabel Liddell what she can’t do, and she’ll undoubtedly prove you wrong. She was told she couldn’t tackle both music and medicine - 7 years later she’s a graduate of Auckland Med School while topping the charts as a punk artist. She’s a walking paradox when it comes to stereotypes. Her warm, caring, and approachable demeanour is juxtaposed by a charismatic and rebellious nonchalance while on stage. She’s been playing music since forever, and at this rate, she’s got a huge career ahead of her.

Behind the scenes

new balance music grant

We're currently taking submissions from up and coming artists who need a helping hand

Have you got demo’s that need to be fully realised? Need a local legend to help divine your next move? Got a vision for your next visual masterpiece? Or do you just need that new piece of kit to finish off your performance setup?

APPLY HERE

OUR FIRST NB MUSIC GRANT WINNER

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GRANT WINNER Q1

OSQOR

OSQAR is a 20-year-old singer/songwriter and producer based in Auckland. He first started out playing the drums in an Indie/Rock band, but soon gravitated towards electronic music with an interest in production towards the end of his high school years. This is when the idea of OSQAR started.

His newest single, "Day By Day", is an electronic pop tune that dives deep into modernity and searches for those struggling and confused whilst taking a journey through this mad world. In 2018 OSQAR also released “Let Me Be Your Weekend”, a hooky-pop track that has a hidden message of unrequited love. OSQAR's dedication and passion drive him to define his independence through new sounds and ultimately endless possibilities.

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Custom prize packs can include

INDUSTRY
EXPERTS

Mentoring

Songwriting

Collabs

STUDIO
SESSIONS

Studio Time

Mixing

Mastering

CREATIVE
COLLATERAL

Music video

Press photos

Branding / Graphic Design

MUSIC
EQUIPMENT

Instruments

Studio Equipment

Software Packages

We've got 4 sponsorship packages up for grabs throughout 2019. If you are one of the successful applicants of the NEW BALANCE MUSIC GRANT you'll receive a custom prize pack tailored to your specific needs. Whether that's a week of studio-time at Roundhead, a new video and press photos, mentoring from leading industry experts, new equipment or a combination of all of these - we at New Balance want to help you out. Let us know where you're at in your musical journey via our application form here, explaining why you deserve sponsorship and what you need, and we'll customize the perfect pack to bolster your creative output.

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apply here

ARE YOU A BEAT MAKER LOOKING FOR SOME STUDIO TIME TO EQ & MASTER YOUR MAGIC? SONGWRITER NEEDING SOME VOCAL TIPS? FUNDING AND DIRECTION FOR YOUR NEXT VIDEO CLIP? A MIDI CONTROLLER, MPC OR LATEST SOFTWARE UPGRADE? TELL US WHAT YOUR IDEAL PRIZE PACK IS?

If you would like to be considered for the New Balance music grant please fill out the form with the relevant information, links and contact details.

All submissions will be reviewed quarterly. 4 artists throughout the year will be selected for funding. The rest will remain in consideration for future projects.

Only one entry per artist will be considered so no need to submit multiple entries.

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