Joe Freshgoods teams up with New Balance's Black Soles for a collection that celebrates the meaningful conversations between friends and family that promote new ideas to positively affect the ongoing fight for social justice.
"When we 'get fresh' it usually includes putting on a pair of all white kicks - an age-old tradition still alive and well. The yellowed tone of the white tells that story of the "age-old" tradition. - Jordan Johnson, Associate Product Manager, New Balance Global Collabs/Energy
Constructing our story
"From a material perspective, we wanted to highlight the benefits we receive from these gatherings. We have to be resilient (ripstop), transparent (tinted TPU overlays), and reflective, all of which are integral to personal development." - Jordan Johnson, Associate Product Manager, New Balance Global Collabs/Energy