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Born From Innovation
It all started as an effort to relieve laborers' foot pain and help them stay on their feet. Ever since, our commitment to both superior footwear and the craftspeople who create it has been unrivaled.
1938
Comfort Meets Performance
With our first running shoe, we delivered superior comfort without sacrificing the performance competitive runners demanded — a package so good it came with a money-back guarantee.
1960
A New Era of Fit
The first running shoe in the industry to be offered in widths, the Trackster revolutionized the idea of fit and galvanized our mission to provide every person, no matter their foot size or shape, with the best fitting shoe possible.
1976
New Balance 320
Combined a flared heel for stability, forefoot cushioning and width sizing
1982
A Legend is Born
Challenged to create the best shoe possible regardless of time or cost, the New Balance research and development team spent four years perfecting the 990. Never before had a running shoe provided such flexibility, stability and support. The premium running shoe was born.
1992
An American Icon
With each generation we continued to improve comfort and performance, adding our latest technologies to an already impressive base. And while other companies were moving production offshore, the 990 continued to proudly bear its MADE IN THE USA tag.
1995
MX650 cross-training shoe
Designed to meet the needs of athletes who move directly from one sport to the next
2008
NB opens Sports Research Lab
New shoe developed specifically to improve the performance of NASCAR pit crew members as they go over the wall.
2009
The Next Generation
And now, our American classic has been reinvented once again. Lighter, with more cushioning and flexibility, it takes its predecessors' legacy of comfort, dependability and style to a whole new level.
2010
NB develops REVlite, a new midsole foam compound with the durability of heavier foams, but with nearly one-third less weight
2011
Establishes International Foundation and Launches New Techs
NB launches an International Foundation to extend charitable giving globally. NB Minimus – a barefoot-inspired line of running shoes is developed. newSKY – designed upper made from 95% recycled PET bottles.
2012
20th Anniversary of Warrior, 30th Anniversary of Flimby, 40th Anniversary of Jim Davis purchasing NB
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