Our Heritage
In 1906, William Riley was inspired by a chicken foot to create a new way to meet the needs of consumers in motion.
More than 100 years later New Balance is still dedicated to providing innovative products that help consumers in their quest for personal achievement.
New Balance has been responsible for a number of firsts in our industry through the continual improvement and advancement of our products and a relentless drive to achieve a better fit and performance for all.


Born From Innovation

It all started as an effort to relieve laborers' foot pain and help them stay on their feet. Ever since, our commitment to both superior footwear and the craftspeople who create it has been unrivaled.


New Balance Arch Co.

Arch support for problem feet.


Comfort Meets Performance

With our first running shoe, we delivered superior comfort without sacrificing the performance competitive runners demanded — a package so good it came with a money-back guarantee.


Custom baseball shoe for the Boston Braves


A New Era of Fit

The first running shoe in the industry to be offered in widths, the Trackster revolutionized the idea of fit and galvanized our mission to provide every person, no matter their foot size or shape, with the best fitting shoe possible.


Entrepreneur Jim Davis purchases New Balance on the day of the 1972 Boston Marathon


New Balance 320

Combined a flared heel for stability, forefoot cushioning and width sizing


New Balance Foundation is established


A Legend is Born

Challenged to create the best shoe possible regardless of time or cost, the New Balance research and development team spent four years perfecting the 990. Never before had a running shoe provided such flexibility, stability and support. The premium running shoe was born.


An American Icon

With each generation we continued to improve comfort and performance, adding our latest technologies to an already impressive base. And while other companies were moving production offshore, the 990 continued to proudly bear its MADE IN THE USA tag.


MX650 cross-training shoe

Designed to meet the needs of athletes who move directly from one sport to the next


New Balance 840

The introduction of a technical walking shoe


New Balance Acquires PF Flyers


New Balance Acquires Warrior


NB ZIP patented responsive cushioning system technology with shock-absorbing struts.


President & CEO Rob DeMartini joins New Balance Team


NB opens Sports Research Lab

New shoe developed specifically to improve the performance of NASCAR pit crew members as they go over the wall.


The Next Generation

And now, our American classic has been reinvented once again. Lighter, with more cushioning and flexibility, it takes its predecessors' legacy of comfort, dependability and style to a whole new level.


NB develops REVlite, a new midsole foam compound with the durability of heavier foams, but with nearly one-third less weight


Establishes International Foundation and Launches New Techs

NB launches an International Foundation to extend charitable giving globally. NB Minimus – a barefoot-inspired line of running shoes is developed. newSKY – designed upper made from 95% recycled PET bottles.


20th Anniversary of Warrior, 30th Anniversary of Flimby, 40th Anniversary of Jim Davis purchasing NB

A Heritage Rich In Innovation
For more than 100 years, New Balance has been a brand focused on understanding the needs of athletes and designing products to match. From the early days of selling arch supports to police officers and waiters, to our current research with world-class athletes in our Sports Research Lab, we have always been consumed by the body in motion and dedicated to Making Excellent Happen every single day.
Responsible Leadership Report

Learn all the details on how New Balance is moving communities forward

Download the Responsible Leadership Report.

Warrior PF-Flyers Dunham Cobb Hill Brine Aravon

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